Yemi Alade Becomes International Brand Ambassador for Luc Belaire

  • Iconic French wine brand Luc Belaire is working with a
    selection of globally recognized female artists and
    influencers throughout the month of March, in celebration
    of International Women’s Day. The brand has recently
    filmed Nigerian Afrobeat Queen Yemi Alade, as part of its
    popular “Self Made Tastes Better” campaign, highlighting
    her journey to success. The curated video series is focused
    on capturing and sharing the stories of self-made artists
    and influencers, both famous and up-and-coming, through
    exclusive interviews with Luc Belaire CEO Brett Berish.
    Yemi joins Grammy nominated rapper Rapsody and
    American rapper and TV star Trina as one of the first
    women to be brought on board to the wine brand’s inspiring
    campaign. The Nigerian songstress will also take part in a
    female-centric social media initiative named
    #SelfMadeWoman, as part of a global approach to
    highlighting the many women who dare to stand out,
    innovate, push boundaries and challenge the status quo.
    Yemi will lead a network of Belaire’s female fans who will
    be taking part in the #SelfMadeWoman programme in
    honour of International Women’s Day, sharing messages of
    strength, independence and female power to their fans and
    followers to inspire a movement of self-made stories on
    social media throughout the month of March.
    Yemi Alade has said “I’ve been a fan of Belaire’s “Self
    Made Tastes Better” series since it began, so when I was
    asked to be a part of the campaign and share my own
    success story, I had to say yes. Like Belaire, I always
    believed in championing independence and breaking
    conventions. I’m excited to work with a brand that shares
    my outlook, and am looking forward to the release of my
    video interview. I’ll be posting #SelfMadeWoman messages
    for my fans to encourage women all over the world to

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